Sustainability Report 2023 - Euro Pool Group

Sustainability Report 2023: creating circular progress

Circularity is at the heart of the business model of Euro Pool Group. We drive efficiency and sustainability in the fresh supply chain by providing reusable solutions. Together with our customers and partners we enable the transition towards a more circular economy.

Enabling supply chain circularity

Lisa Freudenthaler, Group Sustainability Manager: “We are proud of the results we achieved in 2023. We made great progress towards reaching our goal of reducing our carbon footprint by 20% in 2025. We have also taken significant steps to streamline and further professionalise our sustainability approach and governance. This allows us to go faster and be more efficient in the implementation of our strategy in 2024 and beyond.”

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Lisa Freudenthaler (Group Sustainability Manager) & Gerjo Scheringa (CEO Euro Pool Group)

Spreading the word about EPG’s new purpose

“Enabling supply chain circularity” is our purpose. It was crafted in 2022 through bottom-up involvement, ensuring alignment and authenticity across our organisation.

After determining our new purpose and value proposition, we organised interactive roadshows throughout to hear our employees’ experiences first-hand.

The 14 roadshows, including talk show and workshops, were set up to raise awareness about the new purpose, interact with our co-workers, and inform them about the new campaign. Employees presented their local sustainability initiatives and they discussed how the new purpose and brand campaign could help them locally.

Their input has been invaluable and will help us fully embed our new purpose on local and group level.

Further reducing our CO2 emissions

Back in 2017, we set ourselves the target of reducing our carbon footprint by 20% by 2025. Since then, we’ve implemented several improvement projects, bringing us closer to reaching our goal.

A few of those initiatives are: reducing the amount of water used in our washing process, using a higher percentage of recycled plastic in the production of our trays, optimising transport flows and creating more awareness about climate change among our colleagues.

Read about those initiatives – and many more – in the new report.